Kelston Motor Group becomes the first motor retail partner to sponsor vehicles for all three presenters on Algoa FM’s iconic Algoa FM Breakfast Show as the station celebrates 40 years on air.
Gqeberha, South Africa – Kelston Motor Group has announced a landmark partnership with Algoa FM that will see the group become the first motor retail partner in the station’s history to sponsor vehicles for all three presenters on its highly popular Algoa FM Breakfast Show – a major milestone in Algoa FM’s 40th anniversary year.
As part of the one-year partnership, Kelston Motor Group will provide vehicles to Algoa FM’s Breakfast Show presenters Wayne Hart, Lee Duru and Charlton Tobias, giving each presenter the opportunity to experience and showcase a variety of brands from the group’s extensive automotive portfolio.
“This partnership is a powerful step in strengthening the Kelston Motor Group brand across the Eastern Cape and Garden Route,” said Peter McNaughton, Managing Director, Kelston Motor Group. “Algoa FM is a trusted, household name with an incredibly loyal audience. Aligning with their flagship Algoa FM Breakfast Show allows us to connect with listeners in an authentic way while showcasing the depth and quality of the brands we represent.”
Algoa FM Managing Director Alfie Jay added:
“As we celebrate 40 years of broadcasting in Algoa Country, it is rather fitting to introduce something new to the Algoa FM Breakfast Show. Kelston Motor Group shares our passion for innovation and excellence, and we are excited to embark on this historic journey together.”
The presenters have welcomed the collaboration with enthusiasm, describing it as an exciting opportunity to personally experience a wide range of vehicles and share those journeys with listeners.
Veteran broadcaster Wayne Hart said:
“I’ve been in radio for a long time, and this is genuinely something special. Being able to drive and experience different vehicles from a group as established as Kelston Motor Group is incredibly exciting. I can’t wait to get behind the wheel and take our listeners along for the journey.”
Co-host Lee Duru echoed the sentiment:
“What makes this partnership so exciting is the chance to explore so many different brands and models. It’s not just about having a car – it’s about experiencing what Kelston Motor Group has to offer and sharing those real, everyday experiences with our audience.”
Algoa FM Breakfast Show personality Charlton Tobias, aka Charlie T, added:
“This is a gamechanger for our show. To be part of Algoa FM’s first-ever vehicle sponsorship of all three Algoa FM Breakfast Show presenters, especially in our 40th year, is a huge honour. I’m looking forward to discovering the different vehicles and sharing with our audience what I love about each one.”
With more than 35 dealerships and over 25 automotive brands across the Eastern Cape and Garden Route, Kelston Motor Group continues to grow its footprint as one of South Africa’s leading motor retail groups. The partnership with Algoa FM forms part of the group’s broader strategy to invest in bold, high-impact initiatives that elevate brand presence and deepen customer connection.
Issued by:
Thanusha Pillay
Group Marketing Manager
About Kelston Motor Group:
Kelston Motor Group is a leading automotive group in South Africa, committed to delivering outstanding customer experiences while positively impacting the communities it serves. With an extensive dealership network and a wide range of automotive brands, Kelston continues to grow by placing their customers at the centre of everything it does.
Issued by:
Thanusha Pillay
Group Marketing Manager
